Ariana wins Favorite New Artist at the 2013 American Music Awards. She delivers this speech at record speed, which becomes part of why she captures the audience without even intending to do so. Fast-forward to 2022, people have become hard-wired to receive information quickly and concisely. The window to capture an audience’s attention has narrowed even further.
Ariana did that in 10 seconds! BUT..
See, if we believe in the goldfish myth, we will try to cut our content down to eight seconds or less which would ultimately hurt our marketing because it will leave our audience dissatisfied due to the lack of dopamine, which of course, makes the content itself ineffective.
So, the question really comes down to the following:
- How do we utilize the content delivery medium in the best way possible?
When it comes to content, we do know that today, video is the most widespread form of communication and media consumption. According to Dr. James McQuivey of Forrester Research Inc., a NASDAQ listed, leading global market research company,
One minute of video is worth 1.8 million words.
Dr. James McQuivey
Forrester Research Inc
We all know that videos hold attention and deliver more content in less time,but what is the best way to utilize videos to attract the attention of our audience immediately? We all know that there are so many ways video content can be utilized,such as introduction videos, explainer videos, whiteboard videos, screencast videos, webinars and how-to videos.
At First-Impression.net, we completely agree with Seth Godin when he said:
People do not buy goods and services, they buy relations, stories and magic…
Seth W. Godin
an American author and former dot com business executive
We realized that personalized videos can foster trusted relationships with consumers and expand the market segment. A personalized video builds trust by putting a face behind the product. Most importantly, speaking directly to your customers will maximize your revenue potential.
At First-Impression.net, we utilize the power of video to:
- Greet your visitors
- Book more clients
- Capture visitor emails
- Sell products or services effectively
In one minute or less, you can still win your audience’s heart by speaking directly to them. Capture the attention, loyalty, and trust of potential customers. You don’t have to be as fast as Ariana Grande, but by welcoming your website visitors with personalized greeting videos, you will be able to hold their attention and interest for much longer.
Are you ready to transform your website today with First-Impression.net?